Branding
Office of Economic Empowerment
A brand identity redesign for the Massachusetts Office of Economic Empowerment, creating a more approachable, modern, and human presence while maintaining the trust and credibility of a statewide government office.
Year :
2026
Industry :
Finance
Client :
Office of the State Treasurer and Receiver General of Massachusetts
Project Duration :
16 weeks
Overview
The Massachusetts Office of Economic Empowerment (OEE), within the Office of the State Treasurer and Receiver General, helps residents build financial confidence and long-term economic security. As OEE expanded its programs and reach, MORE was brought in to create a new brand identity that better reflected its approachable, modern, and people-centered mission.
Challenge
Conversations about money and financial security can feel intimidating or out of reach, particularly when coming from a government organization. OEE needed a brand that could make its programs feel more accessible and welcoming while maintaining the trust and credibility expected of a statewide government office.
The existing identity also needed to evolve into a more flexible system that could work across OEE's growing range of programs, communications, and community partnerships.
Solution
MORE created a refreshed brand identity centered on approachability, confidence, and connection. I helped develop the visual direction and design system, including a cohesive logo system, visual standards, and supporting brand assets that could be applied consistently across OEE's programs and communications.
The resulting identity feels contemporary and accessible while maintaining a connection to the credibility of the State Treasurer's Office. The flexible brand platform gives OEE the tools to communicate consistently while allowing the identity to evolve as its programs and audience continue to grow.
Impact
The rebrand transformed OEE's visual identity into a more welcoming and contemporary presence for Massachusetts residents and community partners. The new brand system provides a stronger foundation for OEE's expanding programs and creates a consistent visual language across its communications.
More Projects
Branding
Office of Economic Empowerment
A brand identity redesign for the Massachusetts Office of Economic Empowerment, creating a more approachable, modern, and human presence while maintaining the trust and credibility of a statewide government office.
Year :
2026
Industry :
Finance
Client :
Office of the State Treasurer and Receiver General of Massachusetts
Project Duration :
16 weeks
Overview
The Massachusetts Office of Economic Empowerment (OEE), within the Office of the State Treasurer and Receiver General, helps residents build financial confidence and long-term economic security. As OEE expanded its programs and reach, MORE was brought in to create a new brand identity that better reflected its approachable, modern, and people-centered mission.
Challenge
Conversations about money and financial security can feel intimidating or out of reach, particularly when coming from a government organization. OEE needed a brand that could make its programs feel more accessible and welcoming while maintaining the trust and credibility expected of a statewide government office.
The existing identity also needed to evolve into a more flexible system that could work across OEE's growing range of programs, communications, and community partnerships.
Solution
MORE created a refreshed brand identity centered on approachability, confidence, and connection. I helped develop the visual direction and design system, including a cohesive logo system, visual standards, and supporting brand assets that could be applied consistently across OEE's programs and communications.
The resulting identity feels contemporary and accessible while maintaining a connection to the credibility of the State Treasurer's Office. The flexible brand platform gives OEE the tools to communicate consistently while allowing the identity to evolve as its programs and audience continue to grow.
Impact
The rebrand transformed OEE's visual identity into a more welcoming and contemporary presence for Massachusetts residents and community partners. The new brand system provides a stronger foundation for OEE's expanding programs and creates a consistent visual language across its communications.
More Projects
Branding
Office of Economic Empowerment
A brand identity redesign for the Massachusetts Office of Economic Empowerment, creating a more approachable, modern, and human presence while maintaining the trust and credibility of a statewide government office.
Year :
2026
Industry :
Finance
Client :
Office of the State Treasurer and Receiver General of Massachusetts
Project Duration :
16 weeks
Overview
The Massachusetts Office of Economic Empowerment (OEE), within the Office of the State Treasurer and Receiver General, helps residents build financial confidence and long-term economic security. As OEE expanded its programs and reach, MORE was brought in to create a new brand identity that better reflected its approachable, modern, and people-centered mission.
Challenge
Conversations about money and financial security can feel intimidating or out of reach, particularly when coming from a government organization. OEE needed a brand that could make its programs feel more accessible and welcoming while maintaining the trust and credibility expected of a statewide government office.
The existing identity also needed to evolve into a more flexible system that could work across OEE's growing range of programs, communications, and community partnerships.
Solution
MORE created a refreshed brand identity centered on approachability, confidence, and connection. I helped develop the visual direction and design system, including a cohesive logo system, visual standards, and supporting brand assets that could be applied consistently across OEE's programs and communications.
The resulting identity feels contemporary and accessible while maintaining a connection to the credibility of the State Treasurer's Office. The flexible brand platform gives OEE the tools to communicate consistently while allowing the identity to evolve as its programs and audience continue to grow.
Impact
The rebrand transformed OEE's visual identity into a more welcoming and contemporary presence for Massachusetts residents and community partners. The new brand system provides a stronger foundation for OEE's expanding programs and creates a consistent visual language across its communications.